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Technology has advanced significantly in industrial knife manufacturing and it’s not simply limited to the manufacturing floor. At American Cutting Edge, our consistent goal for over 50-years has been to make cutting effortless through the application of technology to add value to and improve the customer experience.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett

In the past several years we’ve made a number of technological improvements in our business. Some have been behind the scenes like a new accounting system and improved connectivity that allows our sales and administrative work force to serve customers from their homes during these unprecedented times. Other changes, like our new website, are much more visible. No matter what the purpose, all are designed with one end goal – to make cutting more effortless for our valued customers.

“Ninety-one percent of organizations aspire to be customer experience leaders in their industry, yet only 37 percent have a formal customer experience management initiative.” - Oracle

When you need to check on an order status, get a tracking number, or check on the business you conduct with American Cutting Edge, it’s important to us that we’re available whenever you need us – no matter what the hour.

The goal was simple -- to create a site that would go above and beyond to provide the most useful information to our customers. With that in mind, the new website includes enhancements to your customer experience that include:

    1. Expanded online catalog offering that gives you more options to get what you need from ACE
    2. Extended product information available online that provides you with more product attributes to ensure you’re ordering the exact item to meet your cutting application’s requirements
    3. Intuitive navigation that makes it easy to get to the items and the information you need
    4. Customer portal that provides full access to your ACE account information including shipment tracking numbers, copies of invoices, order history – all at your fingertips 24/7.

At American Cutting Edge, our goal has always been to take great care of our customers. It’s critical to our entire team that every step of your customer experience leaves you confident not only in the quality of the products you order but in the way you’re treated. From the industry-specific professional who works with you to determine the best solution to your specific application to the engineering department’s involvement in improving the end result clear through the manufacturing process, fulfillment, and delivery of your order, we want to do more than delight our customers. We want to make their lives easier.

We look forward to serving all your cutting needs in 2021 and beyond!

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